The Ultimate Question

How likely is it that you would recommend this company to a friend or colleague?

Have you ever thought about how your customers would respond if posed with The Ultimate Question?

This single question has been proven to be one of the most powerful indicators of a company’s health, prospects and profitability:

Customers eager to recommend your company to friends make more purchases, are less price sensitive, have more loyalty and generate new business through positive word of mouth.

Customers unwilling to recommend your company are usually happy to share their unpleasant experiences with friends, colleagues and - now more than ever - with millions of strangers on the Internet. They actively dissuade others from using your company and erode the value of your business.

These insights form the basis of Net Promoter Score™ - a process created by Fred Reichheld from Bain & Company. Many of the world’s largest companies have adopted Net Promoter as the standard for measuring customer loyalty and improving business results.

As Canada’s first Certified Net Promoter® Loyalty Partner, Consumer Contact combines the powerful NPS process with our own extensive data collection capabilities. This allows us to talk to a million of our clients’ customers every year using a technology platform that enables us to provide our clients with web-based, daily reports that facilitate immediate action. If you are ready to start a Net Promoter program we can definitely assist you!

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