Consumer Contact Loyalty Monitor™: Your Business Growth Driver

The Problem:

The business environment today is as tough as it can get. Driving growth and increasing the customer base is a challenge for every business. At the same time, you must protect and nurture your most valuable asset - your customer. The cost of losing customers far outweighs the cost of keeping customers. Typical marketing and sales techniques are no longer enough in this environment. You need a new, affordable solution that provides the insights to drive your business to new heights.

The Opportunity:

It is far more efficient to retain existing customers than to acquire new ones. It may cost 5 to 6 times more to find a new customer than what the investment might be to develop a loyal customer, so, with funds in short supply, investing in customer retention and loyalty optimizes the ROI.

The Solution:

An operating system for your business that drives positive action on your front line by clearly depicting what you’re doing right, what mistakes you’re making and what steps you can take to generate more sales.

The Tools:

Consumer Contact Loyalty Monitor™. CCLM is an operating system that drives continuous improvement across your company. It uses data and insights collected from your customers to identify specific actions that will have the biggest positive impact on your business and your bottom line. CCLM will enable you to become a Loyalty Leader in your industry. Loyalty Leaders have been shown to grow more than twice the average rate of their competitors.

Consumer Contact Loyalty Monitor™

Consumer Contact Loyalty Monitor is an effective and efficient solution that identifies your best and most loyal customers. These customers generate the highest volume purchases, the largest revenues and the most frequent referrals for new business.

CCLM:

Reveals which customers are dissatisfied or at risk.
Uniquely identifies the factors that drive satisfaction among loyal customers and dissatisfaction among less loyal customers.
Identifies improvements that will have the biggest impact on customers and the business.
Delivers daily customer intelligence and real-time Web reports that are immediately actionable at every level of the company, from line of business to by individual service delivery units.

The CCLM process is powerful for one fundamental reason: it provides management with unfiltered and timely performance information for every sector or level of your business.

Because CCLM delivers insights directly from the customer to the CEO, there is no confusion, no bias and no delay: it is a driver for immediate action.